The Milus brand, which was founded in 1919, has always been firmly based in one of Switzerland’s biggest watchmaking centres, Biel. From the outset, the philosophy behind our brand was to create exceptional jewellery timepieces that would combine artistic creativity, exclusive craftsmanship and technical precision. Almost a century later, Milus still embraces these same original ideas, pursuing its strategy through innovation embodied in sensual lines, fine materials and a new, unconventional style. The new Milus collection redefines the meaning of outstanding jewellery design and craftsmanship. People's understanding of luxury can be quite different. To some people, luxury means possessing an extravagant item – but luxury can also be much more. As Milus sees it, luxury is HIGHLY PERSONAL. It is the luxury of being oneself. Be yourself, with Milus.