MILUS International SA announces its official entry into the U.S. market with the founding of its U.S.-based subsidiary MILUS USA in Beverly Hills, CA. Watch industry veteran Doron Basha has been appointed as President and CEO of MILUS USA.
Tourneau has already been appointed as the first authorized dealer, set to launch the collection in their primary locations including The Time Machine in New York City and The Time Dome in Las Vegas.
Mr. Basha holds over 27 years of experience in the watch and jewelry industries and is third generation in a well-known family of jewelers. Prior to joining MILUS USA, Mr. Basha served as the distributor for Meyers USA.